Pro copywriting tip: Avoid the exclamation point

BLOG HOME ABOUT CLIENTS + PARTNERS CONTACT US SERVICES

Pro copywriting tip: Ditch the word 'that'

By Kathleen Rake

The exclamation mark loses its effectiveness when you overuse it ... so employ it sparingly. And please, don't use more than one at a time.

The exception of course is Twitter <sigh>; I mean, who can tweet without using at least one?

-30-

Posted at 09:59 AM | Permalink | Comments (0)

You can follow this conversation by subscribing to the comment feed for this post.

The comments to this entry are closed.

Search

FREELANCE COPYWRITER SUCCESS PLAN
Freelance Copywriter Success Plan is an online learning environment that helps journalists, authors, poets, and staff or in-house writers build a successful (money-making) business as a freelance copywriter.

Between the Vines
One woman's wine-soaked musings
Palate Press
This is the online wine magazine you should read
Professional Writers Association of Canada
PWAC is a non-profit organization that supports freelance writers and lobbies for freedom of the press and freedom of expression in Canada
What to Pay a Writer
Fee guidelines from the Professional Writers Association of Canada

You find professional freelance writers, editors + content specialists who help you deliver your message to your audience, quickly and with impact.

International Credit Assistance Ltd.
"The team at Click Media Works puts your ideas and concepts onto paper in a way that touches your clients, and consumers in general, like never before. In a League of their own." ~Darry Taylor, President
Tourism Abbotsford
“Click Media Works delivered on their promise to enhance the 2011 Abbotsford Travel Guide editorial. The skill set and professionalism of their team contributed to the successful launch of the Travel Guide, which is available both online and in hard copy. I look forward to working with Click Media Works on future projects.” ~Allison Longshore, Manager, Sales & Marketing
Coletta & Associates
"We really enjoy working with Click Media Works! Our team is responsible for creating a lot of information and Kathleen uses her valuable experience and insight to help us tighten up ideas and articulate them in a way that is appropriate. Kathleen and Rick are both easy to work with and turn projects around quickly and on budget." ~Leeann Froese, Partner