Pro copywriting tip: Avoid the exclamation point

Pro copywriting tip: Ditch the word 'that'

Inspire Me Fitness: Business excellence in Mission, BC

Pro copywriting tip: Avoid the exclamation point

November 04, 2018

By Kathleen Rake

The exclamation mark loses its effectiveness when you overuse it ... so employ it sparingly. And please, don't use more than one at a time.

The exception of course is Twitter <sigh>; I mean, who can tweet without using at least one?

-30-

Posted at 09:59 AM | Permalink | Comments (0)

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