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Website redesign: Horror or hooray?

By Kathleen Rake

It's exciting to plan something new, right? I think so, too.

Horror or Hooray

I was surprised, however, by the number of horror stories people shared when I mentioned we're setting the plan to redesign our website to accommodate (and promote) our business and its new directions.

So, that started me thinking: Why?

Why so many horror stories?

While I can't be sure why others experienced horrors, I'm pretty sure I can guess. And I'm pretty sure these are the three reasons we won't. 

  1. Before we made a commitment or paid any money, we had several conversations with our website designer to make sure he understood our business and its new directions.
  2. Then we worked to determine (A) he grasps our big-picture goals for the business in general and website in particular, and (B) has the technical skills to accomplish what we want and need.
  3. Once we were confident he understood us and had the needed technical skills, we put things on paper: timeline, tasks, who owns what, fee, payment method, payment schedule, everything he will do, everything he will NOT do, everything we are expected to supply or do, etc. 

Now neither of us has to guess what the other understands or expects, which means we both can move forward with smiles on our faces. At completion, instead of sharing horror stories, we'll shout Hooray! because we took the time/effort/energy to communicate–in person and in writing.


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