Website redesign: Horror or hooray?

By Kathleen Rake

It's exciting to plan something new, right? I think so, too.

Horror or Hooray

I was surprised, however, by the number of horror stories people shared when I mentioned we're setting the plan to redesign our website to accommodate (and promote) our business and its new directions.

So, that started me thinking: Why?

Why so many horror stories?

While I can't be sure why others experienced horrors, I'm pretty sure I can guess. And I'm pretty sure these are the three reasons we won't. 

  1. Before we made a commitment or paid any money, we had several conversations with our website designer to make sure he understood our business and its new directions.
  2. Then we worked to determine (A) he grasps our big-picture goals for the business in general and website in particular, and (B) has the technical skills to accomplish what we want and need.
  3. Once we were confident he understood us and had the needed technical skills, we put things on paper: timeline, tasks, who owns what, fee, payment method, payment schedule, everything he will do, everything he will NOT do, everything we are expected to supply or do, etc. 

Now neither of us has to guess what the other understands or expects, which means we both can move forward with smiles on our faces. At completion, instead of sharing horror stories, we'll shout Hooray! because we took the time/effort/energy to communicate–in person and in writing.

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Copyright © 2018 Click Media Works. All rights reserved.

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Secrets Revealed: How to break free from your J-O-B and become a successful freelance writer

By Kathleen Rake

I'll bet most of you who know me know that since 2010 I've had success as a full-time freelance writer—as a freelance copywriter and content creator. Prior to that, since the mid-1990s, I did it part-time, at nights and on weekends, off the corner of my home-office desk—the proverbial side hustle

Freelance Copywriter Success-Secrets Revealed

But, do you also know that over the course of six years and prior to breaking out solo as a freelancer, I worked as a business advisor within a self-employment program and helped hundreds of new entrepreneurs from the Fraser Valley—Mission, Chilliwack, Abbotsford, and Langley—start and run their own businesses? Many of these business people continue with their success, even after 10 years. 

If you know how to write and wonder if you might have a future as a freelance writer, the kind who gets to make your own hours, choose the best clients, and make enough money to pay the mortgage, buy groceries, and fully support yourself and your family—with vacations thrown in for good measure—then please join me at my 30-day pop-up Facebook page, Freelance Copywriter Success: Secrets Revealed. It starts today, is free, and you don't have to do anything but ask questions and read answers. The pop-up closes March 19, 2018.

In addition to answering your questions, I'll provide access to 

  • bits of wisdom to help you from making our mistakes;
  • cheat sheets to help you move forward;
  • tricks + tips to make things super simple;
  • proven success strategies; and, yes, the
  • secrets successful freelance writers use every day.

This pop-up is a closed group so only those within it can read your questions and the answers. Just go here and ask to be admitted. I look forward to answering your questions.

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Copyright © 2018 Click Media Works. All rights reserved.

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BoFW: Should you ask existing customers for referrals?

By Kathleen Rake

Q:

Should you ask existing customers for referrals?

Short A:

Yes.

Longer A:

Yes. But only if you want to get more work from people who are likely to pay well, pay on time, and give additional referrals.

What do I mean? Well, chances are that a good customer is going to give you the names of people he or she thinks are good candidates for your services. No one wants to make a bad referral; in my experience, at least, chances of a good customer-writer relationship increase when it begins as the result of an already-good-customer referral.

To increase your opportunities for good referrals, first confirm that this customer is happy with the work you are doing or have just completed, then ask questions (see examples below) that begin with who, where, which, or what, and don't forget to find out if you can use the current customer's name when you reach out—better yet, ask if your customer would make an email introduction.

  1. Who else in your industry would benefit from the kind of work I do?
  2. Where else do you think I should be looking for work like this?
  3. What other departments in this company ... ?
  4. Which of your suppliers ... ?

Warning-do not ask for referrals-unless you want them

Are you a writer who wants to make the move to professional freelancer? We are happy to answer your questions. Ask them here, on Facebook or Twitter, by email, or at Instagram. As we get questions, we'll share them (and our answers) with you here. We will use your name if, and only if, you give us permission.

Look for the hashtags #BoFW and #BusinessOfFreelanceWriting on all our social media platforms ... and please check back often.

 Write.
 Get paid.
 Repeat.

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Copyright © 2016 Click Media Works. All rights reserved.

CMW


BoFW: How do you avoid getting stuck with unpaid invoices?

By Kathleen Rake

Are you considering making the move from in-house or staff writer, journalist, or author to full- or part-time freelance writer? 

We know that move can be scary—we've been there!

We want to help you shake off some of that fear by answering your questions about the business of freelance writing (#BoFW) right here. So, let's go:

Question:

How do you avoid getting stuck with unpaid invoices?

Answer:

We do two things we do to ensure we don't get "stuck." First, we write a detailed proposal that the client reads and signs. You'll want to make sure the client understands what you will do, what you won't do, delivery date(s), number of revisions, and more. The second thing we do is ask for (and get!) a deposit on the project before we start.

Freelance Friday-Thought for the day (1)

***************

Are you a writer who wants to make the move to professional freelancer? We are happy to answer your questions. Ask them here, on Facebook or Twitter, by email, or at Instagram. As we get questions, we'll share them (and our answers) with you here. We will use your name if, and only if, you give us permission.

Look for the hashtags #FreelanceWriterBiz, #BusinessOfFreelanceWriting, or #BoFW on our social media platforms ... and please check back often.

→ Write.
→ Get paid.
 Repeat.

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Copyright © 2016 Click Media Works. All rights reserved.

CMW

 


The business of freelance writing: We're happy to answer your questions

Write.
Get paid.
Repeat.

Are you a writer who wants to make the move from in-house staff to professional freelancer? We are happy to answer your questions. Ask them here, on Facebook or Twitter, by email, or at Instagram. As we get questions, we'll share them (and our answers) with you here.

Look for the hashtags #BoFW and #BusinessOfFreelanceWriting on all our social media platforms ... and please check back often.

Clickety-clack, tippety-tap

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Copyright © 2016 Click Media Works. All rights reserved.

CMW

 


LEST WE FORGET: WHY CANADIANS WEAR POPPIES ON NOVEMBER 11

By Kathleen Rake


Do you know why Canadians wear poppies to commemorate November 11, the date we call Remembrance Day?

Here is a poem almost every Canadian child learns by heart. It was written by Canadian
poet-doctor-soldier John McCrae during World War I. It will help you understand.

In Flanders Fields

In Flanders fields the poppies blow
Nov. 11Between the crosses, row on row,
That mark our place; and in the sky
The larks, still bravely singing, fly
Scarce heard amid the guns below.

We are the Dead. Short days ago
We lived, felt dawn, saw sunset glow,
Loved, and were loved, and now we lie
In Flanders fields.

Take up our quarrel with the foe:
To you from failing hands we throw
The torch; be yours to hold it high.
If ye break faith with us who die
We shall not sleep, though poppies grow
In Flanders fields.

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Copyright © 2016 Click Media Works. All rights reserved.

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